Multi-channel, account-based marketing
Is your new business model based on developing multiple relationships within big organisations, rather than expanding your overall customer base? If so, perhaps Account Based Marketing (ABM) could be the way forward. We can target specific accounts or companies for you, tailoring marketing efforts to the unique needs and preferences of individual stakeholders, in order to increase engagement and drive sales.
WHAT IS ACCOUNT-BASED MARKETING?
Account Based Marketing (ABM) is a highly targeted marketing approach that focuses on specific accounts or companies, rather than targeting a broad audience. In ABM, a business identifies its most valuable and high-potential accounts and tailors its marketing efforts to those accounts’ unique needs and preferences. This can include creating customised content, highly personalised messaging, and one-to-one engagement. We can help you build strong relationships with key decision-makers within your target accounts, increase engagement, and ultimately increase your bottom line.
Ready for account-based marketing?
IS ABM RIGHT FOR YOUR BUSINESS?
It’s not right for everyone, but if you are a small business that solves problems for the biggest organisations, then ABM can be especially beneficial because it allows you to focus your resources on a smaller set of accounts, with particular focus on the ones that are most likely to become high-value customers. By creating personalised marketing campaigns that resonate with those accounts, we can help you increase your chances of success and stand out from competitors. We can also use ABM to help you build stronger, more personalised relationships with your existing customers, in order to increase loyalty and encourage repeat business.
BD Director + BDM + Campaign Executive
Key accounts identified, contacts researched via LinkedIn and segmented according to persona categories
Specific and relevant content shared with each contact, based on their persona
Manual and personalised LinkedIn outreach
Meetings/Teams calls booked with engaged prospects
Post meeting analysis to discuss outcomes, opportunities and next actions